Marketing is one of the most important strategies of the company, which determines the place of the enterprise in the market in relation to competitors, its competitive advantages, as well as the company’s choice of promising market segments that it plans to serve.

The main goal of Max Farma is to analyze the relationship between supply and demand, as well as to assess the impact of all internal factors of the system on the provision of medical services and medicines to the population. At the same time, ethical forms of promotion and sales promotion should be combined with the obligatory observance of the rules for providing reliable information about services and medicines.

The main functions of Max Farma:

— Carrying out marketing research and collecting marketing information

— Planning the range of medicines

— Development of pricing policy for goods

— Sale, distribution, and promotion of goods

— Advertising and sales promotion

— Individual visits to doctors

— Holding various scientific conferences, seminars, and round tables

— Participation in the work of the medical association

— Participation in various pharmaceutical and medical exhibitions